You’ll Need More Than Sanitizer to Safeguard Your Business

You’ll Need More Than Sanitizer to Saf...
As the pandemic is beginning to slow, businesses are starting to see a light at the end of the COVID tunnel...

And what they likely see at that end is their state governments standing by the exit, asking how they plan to open safely.

While some companies saw the writing on the wall and switched to at least a partial e-commerce model before COVID, most companies were unprepared for this unprecedented situation and have been completely grounded since March. 

But they don’t want to be unprepared anymore, so the Retail Industry Leaders Association (RILA) put together a detailed memo calling on governors to open up warehouses and distribution centers across the county at the same time and outlining stringent health and safety measures once they’re open. 

The RILA president said retailers want to demonstrate to governors that they’re prepared to hit the ground running when the economy returns for business.

But, in my opinion, I think these retailers are focusing on the wrong question.

While they should be concerned about the safety of the public, they also need to be concerned about the health of their business.

In other words, is it safe to jump right back into their previous retail model, when the demand for retail hasn’t returned?

Look, I hate to be the party pooper,  but safety measures aren’t going to save your business if people aren’t buying what you’re selling.

In business, you need a contingency plan for your contingency plan for your contingency plan.
Long before this unprecedented pandemic, and long after, your business should be prepared to sell to anywhere, from anywhere. The companies that thought ahead and switched to e-commerce previously are making green...while strictly brick and mortar stores are waiting for the government’s greenlight.

Take note of this life lesson: always think three steps ahead.

Tai Lopez